Hine-Kenobi helps bring purpose and clarity to those who feel overwhelmed, disconnected, or lost. They empower those who seek more out of life to re-awaken their wild side to help live life to the fullest.
Solution
We were approached by our friends at Beachside Studio to help Hine-Kenobi lead others to their fullest potential. Meg and Inger were in search of a branding system that reflected their adventurous spirit. This project was made possible thanks to Beachside Studio’s valued direction and collaboration.
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We completed a branding exploration that elevated the look and feel of Hine-Kenobi’s existing presence. When exploring the new look of Hine-Kenobi, it was important that the branding felt adventurous, but not overly trendy or masculine. The outcome includes defined color, type, and logo usage.
branding deserves to be flexible
Branded Elements Should be Versatile Enough to look Beautiful at all Sizes & Placements
Primary Logo
The primary logo should be the most prominently used piece of branding. It should be used in combination with secondary logo or brand marks. It should be used when legibility allows, but should not limit brand creativity.
Secondary Logos
Secondary logos are used when the primary logo does not visually work in the space provided. They’re also used to accompany branded materials that live in a place where the primary logo or other branding elements are near by.
Brand Marks
Brand Marks are used to add a sophisticated splash of branding to things such as: social media, packaging, printed materials, website footers, favicons, and graphics that live with other branded elements.
we used an elegant serif to set a confident yet whimsical brand tone
PLAYFAIR DISPLAY
