Corner of hope & mane is a safe place for women to get back to better hair days. Lauren bravely leads the conversation by candidly sharing about her own hair loss experiences.
Solution
Lauren came to us searching for a branding refresh to match the quirky, raw, honest nature of Corner of Hope & Mane’s community that normalizes women’s hair loss.
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We completed a branding exploration that heavily leaned on an online presence. When exploring the new look of Corner of Hope & Mane, it was important that the branding felt approachable and friendly, but not overly delicate. The outcome includes defined color, type, and logo usage.
Mood Board Exploration
A Little Listening Goes a Long Way
Before diving into visual exploration, it was important that we had the same goals. Our proposed vision incorporated mono-line forms, bright color (with a minimalistic intent), and bold type with crafted elements.
when re-thinking an existing brand, we firmly believe that it’s important to
Lean on Brand Qualities that are Currently Working
IT WAS IMPORTANT THAT THE REFRESH INCORPORATED:
An emphasis on “Hope & Mane”
Subtle street-sign vibes
Feminine, but strong brand colors
branding deserves to be flexible
Branded Elements Should be Versatile Enough to Look Beautiful at All Sizes & Placements
Primary Logo
The primary logo should be the most prominently used piece of branding. It should be used in combination with secondary logo or brand marks. It should be used when legibility allows, but should not limit brand creativity.
Secondary Logos
Secondary logos are used when the primary logo does not visually work in the space provided. They’re also used to accompany branded materials that live in a place where the primary logo or other branding elements are near by.
Brand Marks
Brand Marks are used to add a sophisticated splash of branding to things such as: social media, packaging, printed materials, website footers, favicons, and graphics that live with other branded elements.
Headlines
Accent Call Outs
Body Copy
We Used Rounded Type to Set a Strong, Inviting, & Confident Brand Tone
